Creative Economy Through Digital Media Encourage Youth To Work

In the era of globalization, the world economy is increasingly characterized by intense competition from time to time. Every country, both developed and developing, competes for the first number as the country with the best economic growth in the world. Due to intense competition, Indonesia inevitably has to dig deeper into all its wealth and potential economic resources to improve the welfare of its people. Empowerment of the creative economy of the community is one solution that can be applied by the younger generation to advance the nation's economic growth.

Everyone realizes that digital business has recently become a 'trend' of lucrative and promising business opportunities in this modern era. Furthermore, the convenience provided by smartphones today has led to an increase in internet users and various services available to the public. This statement is one of the reasons why this digital business has a very good potential opportunity today.

Currently, the younger generation is being talked about, starting from aspects of education, technology, mental, social, moral, and cultural. Positive to negative conversation is good. Some argue that the younger generation is stereotyped as lazy and narcissistic. Of course, if this happens to some or almost all of the younger generation, it will always be a problem because we cannot deny that everything in this world is right and wrong.

But we are trying to find solutions and share them, especially with young people, so that our presence in this world can be useful for others. Because the most useful people are people who help others. Because when we do good for others, the benefits flow back to us. Do what we can, whatever role we play, as long as it is for the greater good, which is expected to bring positive changes to society and the nation.

When the younger generation starts to be critical, become sensitive to a problem, and already experience anxiety when something goes wrong. Then the younger generation decided to take real action against evil, and thus a glorious change of civilization began. In general, as previously stated, many describe the characteristics or characteristics of the younger generation, some from a negative perspective, but many also from a positive perspective. Some of the characteristics of the younger generation are productive, active on social media, easy to share, passionate, critical, and practical.

However, it is very sad to hear or see many young people deviate and fail to be expected as agents of change in this country in general. And of course this is something that must be considered together and addressed properly, one of which is in the economic field.

As the government has done with efforts to move the creative economy as a place to work with the aim of preparing the younger generation to face the 4.0 revolution era that we are currently experiencing together. It is hoped that they will be able to use the creative economy to work to develop themselves, in addition to bringing changes for the better for themselves and felt by everyone. When we do a good deed, especially if it is beneficial to the economy or the lives of others, we can expect rewards that will continue to flow for all of us.

Talking about the economy, we will cover various topics, but this time we will concentrate on the creative economy. What exactly is the creative economy? The creative economy functions as an effective and efficient forum for the younger generation to innovate and work to develop and excel.

According to the United Nations Conference on Trade and Development (UNCTAD), Creative Economy is an economic concept that develops on the basis of creative assets that have the potential to generate economic growth and development. Another perspective comes from the Indonesian Ministry of Trade's definition of the Creative Economy which states that the creative economy is an effort to develop a sustainable economy through creativity with a competitive economic climate and reserves of renewable resources.

From the two definitions above, we can conclude that the creative economy is an economic concept in the new economic era that prioritizes information and creativity by prioritizing ideas, knowledge, and human resources as the main production factors. Even though we are all aware that there are a lot of changes happening today, starting from everything that is instantaneous, everything that uses technology, and many other changes. To be part of the creative economy, we must prepare ourselves with creativity, expertise (skills), talent, the existence of products produced, creative products, good cooperation, and creative concepts.

Advertising, architecture, art markets, culinary, fashion, film, photography, crafts, music, performing arts, publishing and printing, computer services, radio and television, and research and development are examples of creative economy activities. How can we know that many people today use the internet, or what we usually call citizens? Where people are increasingly innovating with the help of technology so that anyone and anywhere can access information. It is clear that the creative economy can provide change to the younger generation, but they are still waiting for the younger generation to move and realize the importance of the creative economy as a place to work in facing the era of the industrial revolution.

Revolution 4.0 invites business or industry players to further maximize the role and function of the internet in developing their business, which is in accordance with one of the characteristics of today's young generation, namely being active on social media or the internet that can be utilized by the community. young generation to work in the creative economy. The creative economy also provides financial benefits or benefits for the younger generation, which is expected to encourage the nation's economic growth.

The creative economy is a growing sector that greatly improves the economy of a country as a whole. The creative economy is expected to thrive because of the role of the younger generation and real changes. As urged by President Joko Widodo, creative and innovative young people, as well as startup business actors, must take advantage of the creative economy sector as a place to work for the next generation.

In running a business, one of the main goals is to get financial benefits and create jobs. However, there are some entrepreneurs who move their business for social purposes, such as kitabisa.com, Paytren, and others. Students, as part of the millennial generation, are among them, and entrepreneurs play an important role in the Indonesian economy.

Depending on the orientation, creative economy or creative industry If the policy orientation is only to foster or maintain the creative potential of the Indonesian population so that it has economic value, then the creative economy as a government structure becomes relevant. If the goal is not only to increase the economic potential of the creative activities of the population, but also to suppress the creative activities of the population into a separate, strong and large industry that is able to make a significant contribution to GDP (Gross Domestic Product), then using the creativity of industrial nomenclature is an option. clear.

The influence of consumers in the creative economy is growing rapidly in this digital era because many millennials have creative and sensible ideas that arise from a lifestyle that is not far from social media. Today, social media has brought about significant changes in our lives, making things faster and easier. For example, most consumers now use cashless payments to buy concert tickets, transportation tickets, and other online purchases. Especially now that there are so many banks that offer mobile banking that can be used on smartphones and can be accessed by all customers.

So, what is the role of producers in the creative economy? According to some of the information presented above, the millennial generation is not only aware of today's digital advances, but many of them have even formed a digital society in our country. With many startup businesses in Indonesia, the creative economy is growing because it not only generates income but also provides a variety of job opportunities. The presence of a market place also contributes to the growth of Indonesia's creative economy.

Start-up and e-commerce businesses are one of the millennial influences on Indonesia's creative economy; In fact, Indonesia ranks fourth in the world in terms of the number of start-ups. Government infrastructure in providing fast internet services anytime and anywhere is a challenge for our country. In addition to natural resources, the resources owned by millennials are the backbone of Indonesia's creative economy, so that the community, especially the government, must have a high appreciation of the nation's generation in increasing the country's creative economy income.

The creative industry is currently used as a forum for the younger generation to channel all their ideas and creativity, and of course it can be an investment opportunity for Indonesia's digital industry. Many young entrepreneurs are very innovative, and they also contribute to providing solutions to existing social problems through digital which is considered very sophisticated today.

Airlangga Hartarto, Minister of Industry, invites the young generation, also known as the millennial generation (born between the 2000s), to continue to take advantage of the opportunities and potential of Indonesia's digital industry. In the last six years, Indonesia's digital industry has grown at twice the rate of the country's overall economic growth.

Airlangga Hartarto observed some of the most sustainable companies in the Indonesian digital industry whose pioneers came from the millennial generation. However, this millennial generation needs encouragement to develop a long-term strategy for their business.

For those of you millennials and young people who are currently thinking or planning to start their own business, consider starting a business in the digital industry. If you see a promising and lucrative opportunity in today's digital industry, continue reading to the end to learn some digital business ideas that can inspire you to develop it.

E-commerce (Online Shopping), in this day and age, time-consuming shopping is obsolete. Next, you have to navigate the city traffic to get to your shopping destination. With you millennials driving e-commerce, customers are pampered with the convenience of fast shopping anywhere and anytime. Buyers can already find all their needs by downloading or installing the application that you made on their smartphone. Starting from clothes, food, and other necessities that are easy, fast, and practical available to us. Businesses in the digital industry such as online shopping and e-commerce are very useful for young people who have many creative ideas that are still very fresh.

If you are interested and want to start a more creative business with entertaining ideas, you can choose digital media as one of the answers. Those of you who like to be creative can think about making this digital media. To get into a business like digital media, you have to get all your content and creative ideas out there. To start a digital media business, you must first think about and create interesting content. You can create content in the form of writing or interesting videos to entertain your audience.

The global industrial economy is currently undergoing major changes that are comparable to the emergence of the First, Second, and Third Industrial Revolutions. We are currently entering the stage of the industrial revolution known as the Industrial Revolution 4.0. The latest trend in automation and data exchange in manufacturing technology is known as Industry 4.0. The term refers to cyber-physical systems, internet of everything, cloud computing, and cognitive computing.

Those are some business ideas for Indonesian millennials in the era of today's digital industrial revolution that can be used as future investments.